Written by Aileen Zaera, Sr. Creative Sorceress of Ugami Inc.
Human beings are social beings. Once the arrival of the internet erased the physical borders, online communities began to be built around any type of topic, principle, or culture.
But how do video games strengthen the bonds of non-gamers online communities? And how can it be beneficial?
Several years or decades ago, social networks did not exist, and users actively participated in various online forums. They soon discovered that endlessly posting on these forums and in tools like chat rooms became tedious and repetitive over time.
Then they began participating in mini-games or challenges that users carried out regularly. Now, this has evolved, and we see how online communities on platforms like Reddit come together to take part in some video game tournaments.
This type of gamified social activity helps strengthen the bonds of camaraderie, as well as raises the values of loyalty and teamwork.
In most games, especially multiplayer online video games, it is possible to lose or win, which can be very frustrating. But, when an online community integrates video games and healthy competition, members must learn to be good losers and winners.
This helps build resilience and better manage feelings of anger and frustration. It is even possible to learn from mistakes and learn more about the techniques other online community members use to win in an upcoming game.
As mentioned before, acquiring new knowledge from other community members is possible. There can be critical learning moments in the online community during a video game tournament — and not only about the video game itself, but also about real-life problems or situations, since the feeling of camaraderie that arises allows for deepening human connections. For example, group members can discuss an issue they are going through with their partner. Then their peers can share their point of view on this situation, give advice, and more.
It is widely known that many people take refuge in online communities because, in real life, they cannot establish close relationships. Video games can be highly beneficial for online communities that have, among their members:
● Shy people or introverts.
● People with symptoms of depression.
● People who suffer from social anxiety.
● People who have autism spectrum disorders.
● People with some type of personal insecurity.
● Queer people who still can’t come out of the closet.
Including video games in these communities builds a safe space for them to interact, develop, and build strong friendships while gaining emotional support.
Today, the lines that differentiate online communities from physical communities are increasingly blurred. It is possible to develop friendships and more at a distance; they are just as real and profound experiences.
The video game studios noticed this. Their titles stopped being seen as an individual experience to be perceived as community experience. Online communities are fueled by social and creative behavior that encourages them to share content with others.
Even platforms like Steam allow you to create communities around various topics or video games on their platform. They are great tools for interacting with others. And it goes further by allowing its users to use Steam Gift Cards digital to give gifts to their friends within the platform, regardless of their country.
In short, can online communities benefit from video games? Yes, not only can they, but it is an excellent idea to integrate this type of entertainment platform so that its members can connect like never before.
This is a content marketing post from a Forbes EQ participant. Forbes brand contributors’ opinions are their own.