News and Events
The FIFA World Cup is a perennial can't miss global event – in fact, the last World Cup edition accumulated over 10 billion views on YouTube. This year, all of the action, energy, drama and incredible stories from the pitch and beyond are on YouTube with even more ways to watch the biggest moments before, during and after the tournament.
As the epicenter of sport content and culture, and with football being the most watched sport on the platform in 2021, this year’s tournament on YouTube will be accessible the world over with its global scale, immersive technology and unique creator contributions. Fans can prepare for this year’s action by visiting the official FIFA YouTube channel to watch iconic matches from past tournaments in full, fan favorite games and other content on the road to this year’s World Cup, including this year’s official soundtrack.
Fans can check out full high-quality recap videos of all the games and best moments from official broadcasters including FOX, ITV, BBC, Bein Sport and more, spanning 130 markets around the world. The official FIFA channel will also include unmissable moments from each game throughout the entire tournament. YouTube TV subscribers can watch all the action live on FOX and FS1, and make the most of their viewing experience with game day features, such as key plays to catch up on, real-time highlights, stats, scores and standings. Members subscribed to the 4K Plus add-on can enjoy all 64 matches in ultra-high-definition. And for those looking to tune in to the Spanish broadcast, Telemundo is included as part of the YouTube TV Base Plan.
This year, YouTube Creators both on the ground and at home are getting in on the fun with YouTube Shorts. With a combined reach of more than 90 million subscribers from around the globe, creators Deestroying, Jesser, Cheeky Boyos, Noor Stars and Rima will be sharing their experiences at the first round of matches in person. Fans at home can join in the excitement by following #ShortsFIFAWorldCup. Use this hashtag to also share your World Cup fever, and join in the fun, using Remix on Shorts, to create your own reactions. As the games come to a close, creators Carter Sharer, Lizzy Capri, Ahmad Aburob, AboFlah and Saba7o Korah will also have exclusive content from the semis and final matches you won’t want to miss.
Finally, starting today, YouTube Shopping will align with FIFA to launch a Shopping on Shorts Challenge during the tournament. Post a YouTube Short to the official FIFA World Cup Challenge song showing your transition into your matchday fit and your country love using the hashtag #FIFAWorldCupChallenge, users will be able to purchase the official 2022 World Cup T-Shirt for their country directly via YouTube Shorts!
Don’t miss any of the exciting action from this year’s tournament on YouTube.
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